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| Market Intelligence |
| MI |
| There are a lot of good companies these days that put in hard work, create standards and get noticed. However, we feel others too can do the same. Therefore we track them and asses their impact on a daily basis.
At Via Media, we just don’t provide media monitoring services in the form of mundane press clippings to our clients. Basic monitoring services with proper interpretation turn into market intelligence services by experienced consultants in quick time we understand the information value the press clippings can offer and these can be useful in more than one ways.
Our Strengths
* Gathering Intelligence on Competitors and related segments, liaison with Policy Makers & Regulators.
* Reporting Intelligence Trends on changing consumer habits, technology and communication warfare.
* Keeping abreast on Latest government notifications, policy changing guidelines and other key changes in the field of Healthcare & Life Sciences. |
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| H-PR : Healthcare PR |
| Since 2000, Via Media has been regularly contributing towards development of communication tools for various Healthcare & Life Sciences Companies including both established and emerging corporate and non-government organizations.
During the entire process of our pro and interactive association, we have worked in very close association with our partners in achieving key predefined objectives by establishing effective liaison with medical specialists, hospital care and consumer sectors including Read More |
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| SMM : Strategic Medico Marketing |
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Creating “Advisory Panel” of leading / reputed doctors from targeted specialties, representing all regions and maintaining a group of Kols for “peer recommendation” and to make effective use of them through “Lay as well as Medical PR.”
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Planning CMEs with selected / short-listed KOLs, fixing up a yearly calendar, & the specific roles of the agency as well as Medical Marketing teams of clients.
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Rapport Building to maintain a close rapport with the desired Read More |
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| CT : Corporate Training |
| PR is an essential and integrated component of effective dissemination of policies and services. An effective professional Public relation campaign enlightens public at large on the benefit for whom the policies or services are meant.
Customized created Public Relations activities can create a niche to build and enhance the image of a particular individual, a organization or of a Nation. Even more at the time of adverse publicity or when a organization is under crisis, designing and delivery Read More |
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| KOL : KOL Development & Networking |
| Developing effective marketing is the key to make an impact in the market.
Companies working with smaller budgets are expected to compete against other firms that have significantly more resources. In these cases, the influence of Key Opinion Leaders can be extremely valuable.
Key Opinion Leader (KOL) Mapping is a powerful marketing tool and an invaluable research tool to strengthen your brand position or to reposition.
KOL Mapping provides valuable insights into the attitudes of stakeholders Read More |
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| SHCW : Specialized Healthcare Content Writing |
| Via Media is one of the leading ‘Healthcare PR’ organizations in the country with a creative in house writing division. Our team of professional writers have the requisite expertise, talent with focused approach to create PR pegs for our clients
As part of our integral marketing communications approach, we extend help to our clients to develop key messages to bring about behavioral pattern and mindset changes situations to motivate & educate target audience. In addition, our basket of PR act Read More |
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| MI : Market Intelligence |
| There are a lot of good companies these days that put in hard work, create standards and get noticed. However, we feel others too can do the same. Therefore we track them and asses their impact on a daily basis.
At Via Media, we just don’t provide media monitoring services in the form of mundane press clippings to our clients. Basic monitoring services with proper interpretation turn into market intelligence services by experienced consultants in quick time we understand the information v Read More |
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| EMS : Event Management Services |
| Via Media’s experienced Event Management Team helps its clients to manage their events right from the concept development stage through post-event follow-ups, by providing complete support and solutions.
The services provided by Via Media Health Event Management Solution include the selection of the venue, logistics planning, hotel booking for guests, badge production, technical support, online registration, website hosting, transportation, shipping and fund raising. It would also include provi Read More |
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